The marketing game has changed drastically in the past few years, where new, innovative techniques are replacing the traditional ones. Google Ads, YouTube advertisements, etc., are some of the methods that are widely used these days. And the podcast is one such tool. Yes, that’s right. A podcast is one of those incredible tools used not only for entertainment but also as an excellent marketing tool by many businesses.
In today’s blog, we will explore more about podcasts and introduce you to some of the best podcasts for business owners.
Without any further ado, let’s get right onto it!
What are podcasts?
So, what exactly are podcasts? A podcast is a digital program made available over the internet, usually audio. They vary in genre and topics and are almost like a modern twist to the radio without the radio channels.
Podcasts are usually published in an episodic manner hosted by one or more than one hosts who may or may not be voice over artists. Most podcasts are free to download, adding to their popularity as a cheap and easily accessible entertainment and marketing tool.
Podcasts came to be around the 2000s when the concept of attaching sound and video files in RSS feeds was proposed in a draft by Tristan Louis. The idea was implemented by Dave Winer, a software developer and author of the RSS format.
The first application to make podcasting technology available was iPodderX, developed by August Trometer and Ray Slakinski. In November 2004, Libsyn launched the first podcast-hosting company, followed by Apple, adding iTunes 4.9, which supported the podcast feature.
Since then, the podcasting industry has been slowly but surely growing, with great potential for the future, creating more income-generating avenues for artists providing voice over services and people with unique ideas and a story to tell.
Podcasts can be about anything, from a random chat show to motivational podcasts. Business podcasts don’t work as a guide to business owners but can also be a motivator and an effective marketing tool. These podcasts provide a sense of direction to new entrepreneurs and a sense of motivation as well. Now, without wasting time, let’s explore the best podcast for business owners right here.
Best podcasts for business owners
Women entrepreneurs are taking over the business world quickly. They rule over every field, organization, and position. And Biz Chix is a podcast dedicated to such female entrepreneurs. If you are a female entrepreneur looking for guidance and a supportive community, this one is for you. The show is hosted by career coach Natalie Eckdahl who runs a big community of female entrepreneurs. Biz Chix is one of the best business podcasts for women.
The next best podcast for business is TED Business. Now, who doesn’t know TED, right? TED Talks have been transforming lives across the globe, and TED Business follows the theme from a business perspective. Based in New York, hosted by Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas illuminating the business world every Monday through this podcast.
The Mind Your Business Podcast:
They say mind and mindset are two crucial elements of success and the fine line between what distinguishes a successful person from an unsuccessful one. The Mind Your Business podcast grasps precisely that and works with your mindset. Believing in what you are doing, overcoming the fear of putting yourself out there, and all such fears and false stories that we build for ourselves are broken down in this podcast by James Wedmore.
Read also: What is Business Storytelling
If you want to step into the business world, it’s obvious that you need to stay updated with what’s happening around there. Bringing about everything fresh and trending in the business, Carol Massar and Tim Stenovec bring together fascinating stories about the business world from across the globe.
Entrepreneurs on Fire:
Nothing is more motivating than listening to struggle and success stories from people you look up to. Hosted by John Lee Dumas, entrepreneurs on fire interviews some of the most successful entrepreneurs, such as Tim Ferriss and Tony Robbin, John Jonas, and Devin Johnson, to name a few. Dumas has hosted 3,834 episodes so far with 134,450,211 listeners, hence making it to our list of best podcasts for business owners.
Another podcast aimed at female entrepreneurs, Brown Ambition is hosted by two mega-successful financial reporters, Mandi Woodruff and Tiffany Aliche. They help in building workable personal budgets but also provide guidance on financial freedom, and work-life balance, amongst many others.
The $100 MBA:
How many times have you felt that the education system is feeding you unnecessary things rather than focusing on what needs to be focused on? Well, Omar Zenhom definitely felt that and, driven by an urge to bring a change, dropped out of the Wharton School of Business to start a $100 MBA community. This show has 125,000 daily listeners covering a wide array of topics in the most compact form. He teaches how to build a business, effective growth strategies, and such in the simplest way possible, leading to over one thousand five-star ratings.
Podcasts have been a revelation in today’s world, spanning every genre, field, and industry. Whether it be cooking, business, medicine, or self-development, there is a podcast to guide you and help you. It’s free, simple, and fun and can be created by anyone with a few simple tools. A win-win situation, isn’t it?