My Voice, Your Corporate Video
In the last few decades, commercial videos and voice over services in India have dramatically changed. Commercial videos have gone through epic changes from ordinary ones sprinkled with graphics and numbers, leaving almost nothing to imagination or feel.
They now have life, texture and ambition of scale and storytelling. A commercial voice over highlights and enhances the many colours of a vibrant corporate video and artfully embellishes it with character and form.
Commercial videos of the 80s and 90s were different – they articulated the company’s achievements in a rather straightforward and mechanical way. The film itself was an exposition of facts sans the sheen of a well-crafted commercial film.
Your video is an extension of your brand, regardless of where it’s played and the audience it intends to reach out to.
Along with the dynamic evolution in commercial voice over artists in India and at international levels have evolved and undergone such dynamic transformations to produce the best commercial videos that strike a chord with the audience.
The voice behind the voiceovers must be the one you can call yours. The commercial voice over talent you opt for must relate to the brand’s style, offerings and how you want the audience to see you.
For instance, if it’s a pure Indian brand, the voice over should reflect the nativity of the brand. The language, dialect, delivery, and voice projection should ideally be in sync with the brand and should communicate well with the intended audience.
The voice needs to be part of your brand. After all, your brand doesn’t depend only on how it looks but also on how it sounds.
The right tone for your brand depends on what you are looking for. You might like someone with a conversational tone quite like how most people speak to each other socially or a straight read? Or someone who can modulate the tone according to the brand’s message or the company?
Someone who should be able to create a character or represent a character is an ideal voice for your brand and the corporate film. And that is how you reach the ears and grab the attention of the end viewer.
Not to mention, audiences watching videos of any format like to hear something that breaks the monotony and is unusual.
Well, depending on who your audience is? The voice over will impact by connecting the dots made by the visuals on-screen.
If it is a ‘welcome to work’ video, the voice welcome notes must be welcoming! If the video is about a sales presentation, the voice over artist will escalate the case for you over and above what the sales team has done so far.
A good voice only multiplies the chances of hitting the right chord with the audience. Hence, after working with several incredibly talented commercial voice artists in India spanning over the years, one thing is assured, at Sankar’s Voice, you are bound to be delivered nothing but top-notch experience and outcomes for your commercial videos.
Questions to ask before you choose
the voice for your brand
After that, it’s easier to whittle down more general questions like the age, gender and general style of the voice over, but ultimately, the big question is always –
Does the voice over artist understand my brand?
Doing a voice over is beyond just a straight read off the script. There should be perfect understanding of the script and the objectives of the film. As if it’s your brand. I can offer the best tones you are looking for in your brand owing to the style I have developed with my multinational and multicultural experiences which have enriched me as a voice over artist in particular, and as a person in general.
Hence, my answer to your question is that I GET IT.
Let’s begin with a new project, build new hope and deliver a great corporate film.
If you’d like me to send a recorded sample of your script before any commitments, let’s connect right away!